tag:blogger.com,1999:blog-21892791427716091792024-03-21T06:18:01.787-07:00Visit DestinationsUnknownnoreply@blogger.comBlogger281125tag:blogger.com,1999:blog-2189279142771609179.post-5647873637688756362023-11-30T04:23:00.001-08:002023-11-30T04:23:31.269-08:00Why Relevance Should Be Your #1 Focus For PR Link Building<img src="https://buzzsumo.com/wp-content/uploads/2023/11/Why-Relevance-Should-Be-Your-1-Focus-For-PR-Link-Building-Blog-Banner-BuzzSumo.jpg" alt="Why Relevance Should Be Your #1 Focus For PR Link Building" title="Why Relevance Should Be Your #1 Focus For PR Link Building" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-55237770768574899692023-11-06T01:24:00.001-08:002023-11-06T01:24:00.713-08:00Content Pruning: A Tactic To Embrace Or One To Avoid? Lessons From CNET<img src="https://buzzsumo.com/wp-content/uploads/2023/11/CONTENT-PRUNING-SOCIAL-META-2.jpg" alt="Content Pruning: A Tactic To Embrace Or One To Avoid? Lessons From CNET" title="Content Pruning: A Tactic To Embrace Or One To Avoid? Lessons From CNET" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-42714630019169669162023-11-02T05:24:00.001-07:002023-11-02T05:24:42.293-07:00How To Align Your Content Planning With Google’s E-E-A-T<img src="https://buzzsumo.com/wp-content/uploads/2021/04/How-To-Align-Your-Content-Planning-With-Googles-E-E-A-T.jpg" alt="How To Align Your Content Planning With Google’s E-E-A-T" title="How To Align Your Content Planning With Google’s E-E-A-T" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-4774157727456242472023-10-25T07:25:00.001-07:002023-10-25T07:25:20.881-07:00Media List 101: Build Yours Like a Pro (With Template Examples)<img src="https://buzzsumo.com/wp-content/uploads/2023/10/Media-List-blog-banner-buzzsumo.jpg" alt="Media List 101: Build Yours Like a Pro (With Template Examples)" title="Media List 101: Build Yours Like a Pro (With Template Examples)" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-48606270832289904412023-10-18T02:25:00.001-07:002023-10-18T02:25:16.989-07:00Why BuzzSumo Is The New Meltwater Alternative For PR And Outreach<img src="https://buzzsumo.com/wp-content/uploads/2023/10/meltwater-alternative-blog-image-.jpg" alt="Why BuzzSumo Is The New Meltwater Alternative For PR And Outreach" title="Why BuzzSumo Is The New Meltwater Alternative For PR And Outreach" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-42319015240212694792023-10-16T06:24:00.001-07:002023-10-16T06:24:56.169-07:00What Is The Value Of Localized PR?<img src="https://buzzsumo.com/wp-content/uploads/2023/10/Masthead-designs.jpg" alt="What Is The Value Of Localized PR?" title="What Is The Value Of Localized PR?" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-30635183343616028682023-09-26T08:24:00.001-07:002023-09-26T08:24:05.970-07:00What You Need To Know About BuzzSumo’s TikTok Influencer Search Tool<img src="https://buzzsumo.com/wp-content/uploads/2023/09/What-You-Need-To-Know-About-BuzzSumos-TikTok-Influencer-Search-Tool-Masthead-Banner.jpg" alt="What You Need To Know About BuzzSumo’s TikTok Influencer Search Tool" title="What You Need To Know About BuzzSumo’s TikTok Influencer Search Tool" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-50918407641352473432023-09-11T10:23:00.001-07:002023-09-11T10:23:16.851-07:00Why You Should Seriously Be Considering BuzzSumo As A Muck Rack Alternative<img src="https://buzzsumo.com/wp-content/uploads/2023/09/BuzzSumo-Muck-Rack-Alternative-Masthead-Image.jpg" alt="Why You Should Seriously Be Considering BuzzSumo As A Muck Rack Alternative" title="Why You Should Seriously Be Considering BuzzSumo As A Muck Rack Alternative" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-27257818443812970742023-09-06T10:24:00.001-07:002023-09-06T10:24:45.861-07:00Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]<img src="https://buzzsumo.com/wp-content/uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg" alt="Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]" title="Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-91504100738378917442023-08-30T03:23:00.001-07:002023-08-30T03:23:20.262-07:00How To Drive 10X Website Traffic Using Buzzsumo<img src="https://buzzsumo.com/wp-content/uploads/2019/05/How-To-Drive-10X-Website-Traffic-Using-Buzzsumo-Masthead-image.jpg" alt="How To Drive 10X Website Traffic Using Buzzsumo" title="How To Drive 10X Website Traffic Using Buzzsumo" style="float:right;" />
<p>Do you want to drive more traffic to your website?</p>
<p>In this article and accompanying video, you’ll learn the step-by-step approach we’ve implemented to consistently generate up to 10x our average daily website traffic.</p>
<p>Website traffic is the online version of potential customers walking into your shop. More people means more eyeballs on your products and services.</p>
<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper">https://youtu.be/2tUs1JE46ag</div>
</figure>
<h2 class="wp-block-heading"><strong>How Will This Website Traffic Strategy Benefit You?</strong></h2>
<p>We’ve been implementing this strategy since the start of 2016 and it has consistently generated up to 10x our daily average website traffic. I don’t want to be one of those marketers that “guarantees” results that sound too good to be true, but from our experience, this strategy works every time.</p>
<p>In addition to the obvious website traffic increase, this strategy also opens up opportunities to:</p>
<p>✅ Build relationships with influential people in your industry</p>
<p>✅ Increase your credibility by being mentioned by influential people online</p>
<p>✅ Increase your own online influence</p>
<p>✅ Learn from the most influential people in your industry</p>
<p>The image below shows the spikes in website traffic we got when implementing this strategy recently with the following articles:</p>
<ul>
<li><a href="https://kpsdigitalmarketing.co.uk/2019/01/09/digital-marketing-2019/" target="_blank" rel="noreferrer noopener" aria-label="(opens in a new tab)">Digital Marketing 2019: Top 100 Influencers</a></li>
<li><a href="https://kpsdigitalmarketing.co.uk/2019/01/03/social-media-marketing-2019/" target="_blank" rel="noreferrer noopener" aria-label="(opens in a new tab)">Social Media Marketing 2019: Top 100 Influencers</a></li>
</ul>
<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" fetchpriority="high" width="1628" height="411" class="wp-image-12640" src="https://buzzsumo.com/wp-content/uploads/2019/05/Image-1-Website-Traffic-Spikes-Shen-KPS-Digital-Marketing-Implemented-This-Strategy.png" alt="" />
<figcaption>Website Traffic Spikes When KPS Digital Marketing Implemented This Strategy</figcaption>
</figure>
</div>
<h2 class="wp-block-heading"><strong>What Is the Strategy?</strong></h2>
<p>The strategy is focused around creating an article which lists the most influential people/brands in a relevant niche, reaching out to the influential people/brands to let them know they made the list, and then waiting for your traffic to skyrocket once they share your article to their large online audiences.</p>
<p>Ultimately, the strategy works because it’s human nature to want to share our achievements. In the current age of YouTubers and social media influencers, being “influential” online is perceived to be a pretty big achievement.</p>
<p>Imagine how you’d feel being listed in the “Top 100” list of influential people/brands in your niche — in the world! You’d find it hard not to share the article. We’re all prone to a humblebrag every now and again.</p>
<h2 class="wp-block-heading"><strong>How to Implement This Website Traffic Building Strategy</strong></h2>
<h3 class="wp-block-heading"><strong>Step #1: Identify a Relevant Influencer List Niche</strong></h3>
<p>To gain the most value from this strategy, you need to create a list of influencers around a topic that is relevant to you/your brand. If you run a tech company, it would be pretty odd to create a list of the most influential gardeners in the world.</p>
<p>One of the easiest ways to identify an influencer list niche is to simply create a list around the industry you work in. It could be “The Top 100 Most Influential Manufacturers/Bankers/Farmers” etc.</p>
<p>The only trouble with this is that most people have created these broad lists before. This is why niching down even further can work really well.</p>
<p>For example, if you work in the food industry, you could narrow the influencer list topic down to one of the following:</p>
<p>Ⓥ Vegans</p>
<p>? Vegetarians</p>
<p>?? Chefs (could narrow further to the type of chef)</p>
<p>? Food Bloggers</p>
<p>? Food brands</p>
<p>▷ Food YouTube channels</p>
<h3 class="wp-block-heading"><strong>Step #2: Identify Influencers Using Buzzsumo</strong></h3>
<p>Buzzsumo has a handy <a href="https://app.buzzsumo.com/amplification/influencers" target="_blank" rel="noreferrer noopener" aria-label="(opens in a new tab)">Influencer Identification Tool</a> that allows you to type in keywords and identify the most influential Twitter accounts based on a variety of metrics that demonstrate an account’s influence.</p>
<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" width="1255" height="617" class="wp-image-12639" src="https://buzzsumo.com/wp-content/uploads/2019/05/Image-2-Screenshot-of-Buzzsumo%E2%80%99s-Influencer-Identification-Tool.png" alt="" />
<figcaption>Screenshot of Buzzsumo’s Influencer Identification Tool</figcaption>
</figure>
</div>
<div class="wp-block-button aligncenter is-style-outline"><a class="wp-block-button__link" href="https://app.buzzsumo.com/account/plans">Try BuzzSumo for 7 days free!</a></div>
<p>I won’t get into the technicalities, but the ranking is based on the relevancy of <a href="https://www.elastic.co/guide/en/elasticsearch/guide/current/relevance-intro.html" target="_blank" rel="noreferrer noopener" aria-label="(opens in a new tab)">Elasticsearch</a>. If you’re a bit of a geek like me and want to understand a bit more about Elasticsearch, watch the video below.</p>
<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper">https://youtu.be/sKnkQSec1U0</div>
</figure>
<p>To identify influencers on your chosen topic, simply type in the keyword in the box provided and click “Search.”</p>
<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" width="1255" height="617" class="wp-image-12649" src="https://buzzsumo.com/wp-content/uploads/2019/05/Image-3-Screenshot-of-Where-To-Type-Keyword-In-Buzzsumo%E2%80%99s-Influencer-Identification-Tool.png" alt="BuzzSumo_influencer-identification-for-website-traffic" />
<figcaption>Screenshot of Where to Type Keyword in Buzzsumo’s Influencer Identification Tool</figcaption>
</figure>
</div>
<h3 class="wp-block-heading"><strong>Step #3: Export the Data</strong></h3>
<p>Once the search results appear, an “Export” button pops up next to the “Search” button. Click “Export” and export the data as an Excel or CSV file.</p>
<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" loading="lazy" width="472" height="195" class="wp-image-12648" src="https://buzzsumo.com/wp-content/uploads/2019/05/Image-4-Screenshot-of-The-Button-Used-To-Export-Data-From-Buzzsumo%E2%80%99s-Influencer-Identification-Tool.png" alt="" />
<figcaption>Screenshot of the Button Used to Export Data from Buzzsumo’s Influencer Identification Tool</figcaption>
</figure>
</div>
<h3 class="wp-block-heading"><strong>Step #4: Create a Well-Formatted Table</strong></h3>
<p>Once you open up the spreadsheet, it will look like The Matrix, but don’t panic. What we need to do with all this data is decide which columns we would like to add in a nice table that we can paste into our article.</p>
<p>Now, what you include in the table is up to you. Ask yourself two questions when deciding:</p>
<ol>
<li>What can I include that will make it more likely for the influencers to share the article?</li>
<li>What can I include that will help easily communicate what the table is?</li>
</ol>
<p>Below is a screenshot of the data we include: Rank, Twitter, Name, Page Authority, Reply Ratio, Retweet Ratio, and URL Share Ratio.</p>
<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" loading="lazy" width="789" height="123" class="wp-image-12647" src="https://buzzsumo.com/wp-content/uploads/2019/05/Image-5-Influencer-List-Table-Headings-KPS-Digital-Marketing-Use.png" alt="" />
<figcaption>Influencer List Table Headings KPS Digital Marketing Use</figcaption>
</figure>
</div>
<p>Once you’ve decided your headings, delete any unwanted data and format the table. We make the column headers bold and use capital letters, and also link the Twitter usernames to the listed influential account’s Twitter page (this increases the likelihood of them sharing the article).</p>
<figure class="wp-block-image"><img decoding="async" loading="lazy" width="781" height="505" class="wp-image-12646" src="https://buzzsumo.com/wp-content/uploads/2019/05/Image-6-Formatted-Influencer-List-Table.png" alt="website-traffic-Formatted-Influencer-List-Table" />
<figcaption>Formatted Influencer List Table</figcaption>
</figure>
<h3 class="wp-block-heading"><strong>Step #5: Create the Influencer List Article to Build Website Traffic</strong></h3>
<p>Once you have created the influencer list table, you can put together the article on your website. It’s important to include certain things in your article to boost the chances of the influential accounts sharing it.</p>
<p>Firstly, take a look at the examples below for inspiration and then go through the list of items below to ensure you include them in your article.</p>
<p>Example 1: <a href="https://kpsdigitalmarketing.co.uk/2019/01/09/digital-marketing-2019/" target="_blank" rel="noreferrer noopener" aria-label="(opens in a new tab)">Digital Marketing 2019: Top 100 Influencers</a></p>
<p>Example 2: <a href="https://kpsdigitalmarketing.co.uk/2019/01/03/social-media-marketing-2019/" target="_blank" rel="noreferrer noopener" aria-label="(opens in a new tab)">Social Media Marketing 2019: Top 100 Influencers</a></p>
<p>Example 3: <a href="https://www.onalytica.com/blog/posts/top-100-most-influential-uk-us-mummy-bloggers/" target="_blank" rel="noreferrer noopener" aria-label="(opens in a new tab)">Top 100 Most Influential UK & USA Mummy Bloggers</a></p>
<p>Example 4: <a href="https://klear.com/influencers/Agriculture" target="_blank" rel="noreferrer noopener" aria-label="(opens in a new tab)">Top 10 Agriculture Influencers</a></p>
<p>Example 5: <a href="https://brand24.com/top-100-digital-marketers-2018/" target="_blank" rel="noreferrer noopener" aria-label="(opens in a new tab)">Top 100 Digital Marketers 2018</a></p>
<h3 class="wp-block-heading"><strong>Step #6: Explain the Methodology Behind the List</strong></h3>
<p>I want to let you in on a little secret. A lot of “Top Influencer Lists” you see out there, even ones on the most credible websites, are nothing more than a list of people the contributor has chosen.</p>
<p>I wrote about this in this article, “<a href="https://kpsdigitalmarketing.co.uk/2017/02/22/fake-influencers/" target="_blank" rel="noreferrer noopener" aria-label="(opens in a new tab)">Fake Influencers: Are You a Fake Influencer?</a>” and it’s still a big problem today. Most of these lists are not backed up by data.</p>
<p>That’s why it’s so important to use an influencer identification tool like Buzzsumo and explain your methodology. It provides a level of credibility to the list.</p>
<p>Below is an example of how we explain the methodology when we use Buzzsumo.</p>
<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" loading="lazy" width="903" height="810" class="wp-image-12645" src="https://buzzsumo.com/wp-content/uploads/2019/05/Image-7-Example-Influencer-List-Methodology-Explanation.jpg" alt="" />
<figcaption>Example Influencer List Methodology Explanation</figcaption>
</figure>
</div>
<h3 class="wp-block-heading"><strong>Step #7: Include Images of the Listed Influential Accounts</strong></h3>
<p>If you include images of the influential people/brands, they are more likely to share the article. It’s kind of like when Starbucks’ baristas write your name on a cup. It makes you feel more special than if they just verbally said, “This is your coffee.”</p>
<p>We include these images in the header image, social share images, and thumbnails.</p>
<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" loading="lazy" width="896" height="361" class="wp-image-12644" src="https://buzzsumo.com/wp-content/uploads/2019/05/Image-8-Example-Header-Image.jpg" alt="Website-Traffic-Example-Header-Image" />
<figcaption>Example Header Image</figcaption>
</figure>
</div>
<h3 class="wp-block-heading"><strong>Step #8: Link Back to the Influential Account’s Profile/Website for More Traffic to Your Site</strong></h3>
<p>You scratch my back, I’ll scratch yours? Linking back to the listed accounts provides them value and ultimately makes it more likely that they’ll share the article.</p>
<figure class="wp-block-image"><img decoding="async" loading="lazy" width="920" height="478" class="wp-image-12643" src="https://buzzsumo.com/wp-content/uploads/2019/05/Image-9-Example-Of-How-To-Link-Back-To-Listed-Accounts-Profiles.png" alt="Website-Traffic-Example-Of-How-To-Link-Back-To-Listed-Accounts-Profiles" />
<figcaption>Example of How to Link Back to Listed Accounts Profiles</figcaption>
</figure>
<h3 class="wp-block-heading"><strong>Step #9: Make It Easy to Share</strong></h3>
<p>Utilizing a mobile responsive social share tool like <a href="https://sumo.com/" target="_blank" rel="noreferrer noopener" aria-label="(opens in a new tab)">Sumo</a> and adding <a href="https://clicktotweet.com/" target="_blank" rel="noreferrer noopener" aria-label="(opens in a new tab)">Click to tweet</a> links throughout the article make sharing the article a walk in the park. Again, this makes it more likely to be shared by the influential accounts listed.</p>
<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" loading="lazy" width="739" height="331" class="wp-image-12642" src="https://buzzsumo.com/wp-content/uploads/2019/05/Image-10-Example-Of-How-To-Make-You-Article-Easy-To-Share.png" alt="Website-Traffic-Example-Of-How-To-Make-You-Article-Easy-To-Share" />
<figcaption>Example of How to Make Your Article Easy to Share</figcaption>
</figure>
</div>
<h3 class="wp-block-heading"><strong>Step #10: Contact Influential Accounts that Have Been Listed</strong></h3>
<p>This step is the most important of them all. You need to personally reach out to every account that has been listed and congratulate them.</p>
<p>Personally, I would not recommend asking them to share the article, people don’t like being told what to do. We’ve found sending a DM to the account on Twitter works the best, but you could email, message, etc.</p>
<blockquote class="wp-block-quote">
<p>“Content marketing is all about providing value, so focus on the same with influencers: <em><a href="https://buzzsumo.com/blog/influencer-marketing-content-promotion/">give them something before you ask for shares in return</a></em><a href="https://buzzsumo.com/blog/influencer-marketing-content-promotion/">.”</a></p>
<cite>Susan Moeller</cite></blockquote>
<p>Below is an example message we’ve sent in the past.</p>
<p><em>Hey [first name]! We used [influencer identification tool] to identify the Top 100 [influencer list topic] in [year], you made it on the list! You can find the full list here: [insert link to list] Congrats! – [your name]</em></p>
<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" loading="lazy" width="787" height="524" class="wp-image-12641" src="https://buzzsumo.com/wp-content/uploads/2019/05/Image-11-Example-Outreach-Message.png" alt="website-traffic-Example-Outreach-Message" />
<figcaption>Example Outreach Message</figcaption>
</figure>
</div>
<h2 class="wp-block-heading"><strong>Conclusion</strong></h2>
<p>This strategy works. If you’re looking for a proven strategy to consistently deliver more traffic to your website, give this a go. Why not <a href="https://twitter.com/dknowlton1">tweet me</a> a link to your article when it’s published and let me know how much traffic it generated. ?</p>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-54723031476100924462023-08-29T06:23:00.001-07:002023-08-29T06:23:31.657-07:00Rebranding Risks: The Impact on Press, Search & Engagement<img src="https://buzzsumo.com/wp-content/uploads/2023/08/Rebranding-Risks-Masthead.jpg" alt="Rebranding Risks: The Impact on Press, Search & Engagement" title="Rebranding Risks: The Impact on Press, Search & Engagement" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-50050108597536107122023-08-21T04:25:00.001-07:002023-08-21T04:25:05.379-07:0014 Ways Of Using Journalist Content To Win Media Coverage<img src="https://buzzsumo.com/wp-content/uploads/2023/08/BuzzSumo-Journalist-Content-Masthead-Image.jpg" alt="14 Ways Of Using Journalist Content To Win Media Coverage" title="14 Ways Of Using Journalist Content To Win Media Coverage" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-995406351602941302023-08-07T08:23:00.001-07:002023-08-07T08:23:36.448-07:00Should you be creating content around low or zero-volume keywords?<img src="https://buzzsumo.com/wp-content/uploads/2023/08/Zero-volume-keywords.jpg" alt="Should you be creating content around low or zero-volume keywords?" title="Should you be creating content around low or zero-volume keywords?" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-43811450711688086342023-08-02T08:23:00.001-07:002023-08-02T08:23:40.189-07:00Crisis Management: The Ultimate Guide<img src="https://buzzsumo.com/wp-content/uploads/2021/01/crisis-management-header-blog2.jpg" alt="Crisis Management: The Ultimate Guide" title="Crisis Management: The Ultimate Guide" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-57303115476295849982023-07-10T09:23:00.001-07:002023-07-10T09:23:48.707-07:00How PRs Can Use GA4 And BuzzSumo: A Step-By-Step Guide<img src="https://buzzsumo.com/wp-content/uploads/2023/07/How-to-use-BuzzSumo-and-GA4-for-PR-1-1.jpg" alt="How PRs Can Use GA4 And BuzzSumo: A Step-By-Step Guide" title="How PRs Can Use GA4 And BuzzSumo: A Step-By-Step Guide" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-50866491406526686442023-06-29T05:23:00.001-07:002023-06-29T05:23:28.714-07:00Brand Reputation: Monitoring Protection & How To Act<img src="https://buzzsumo.com/wp-content/uploads/2023/06/BuzzSumo-Blog-Banner-Brand-Reputation-_-Monitoring-Protection-and-How-To-Act.jpg" alt="Brand Reputation: Monitoring, Protection & How To Act" title="Brand Reputation: Monitoring, Protection & How To Act" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-31595923017586302112023-06-23T07:23:00.001-07:002023-06-23T07:23:31.005-07:00BuzzSumos Journalist Database: A Game-Changer For Journalist Research & Outreach<img src="https://buzzsumo.com/wp-content/uploads/2023/06/Media-Database-masthead.jpg" alt="BuzzSumo’s Journalist Database: A Game-Changer For Journalist Research & Outreach" title="BuzzSumo’s Journalist Database: A Game-Changer For Journalist Research & Outreach" style="float:right;" /><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-42018662450373129832023-05-16T18:00:00.003-07:002023-05-17T07:06:59.710-07:00‘Super Mario Bros’ Hits Digital Today: How to Watch ‘The Super Mario Bros Movie’ Online | Decider<img src='https://decider.com/wp-content/uploads/2023/05/watch-super-mario-bros-movie-online.jpg?quality=75&strip=all&w=1200'> <br>
<h1>‘Super Mario Bros’ Hits Digital Today: How to Watch ‘The Super Mario Bros Movie’ Online</h1>
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<p>After super-smashing box office records in theaters, <em>The Super Mario Bros. Movie</em>is leveling up to digital platforms. </p>
<p>In a surprise move, Universal announced yesterday that <em>The Super Mario Bros. Movie </em>would be available on premium video-on-demand today, after 45 days exclusively in theaters. This isn’t to say the studio is pulling the movie from theaters. With over $1.2 billion in the worldwide box office and counting—making <em>Super Mario Bros</em>. the highest grossing film of the year so far, and the fifth highest-grossing animated film of all time—you can be sure that Universal will keep the film in theaters for some time. It’s just now also available to own at home, via platforms like Amazon Prime Video, Google Play, Vudu, Microsoft Movies, and Apple TV. (The movie is not yet available to stream on Peacock.)</p>
<p>Of all the studios, Universal remains the most committed to the post-pandemic method of releasing its films on “premium video-on-demand,” for a higher price, usually after the new standard of a 45-day theatrical window. That’s good news for parents and Mario fans who want to hear Chris Pratt voice Mario from the comfort of their own homes. Read on to find out where to watch The <em>Super Mario Bros. Movie </em>online, and when we think <em>The Super Mario Bros. Movie</em> will be streaming on Peacock.</p>
<h2>Where to watch the 2023 S<em>uper Mario Bros. Movie</em> online:</h2>
<p>As of today, May 16, you can now watch <em>The Super Mario Bros. Movie </em>on premium video-on-demand, by purchasing the film on digital platforms like <a href="https://www.amazon.com/dp/B0BYKH2ZZP/?tag=decider08-20&asc_refurl=https://decider.com/2023/05/16/watch-super-mario-bros-movie-online-2023/&asc_source=web" target="_blank" rel="nofollow noreferrer noopener">Amazon Prime Video, Google Play, Vudu, Microsoft Movies, and Apple TV. </p>
<p>You can also still watch <em>The Super Mario Bros. Movi</em>e in theaters. You can find a showing near you via Fandango.</p>
<h2>How to watch the 2023<em> Super Mario Bros. Movie </em>online:</h2>
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<em>The Super Mario Bros. Movie i</em>s now available to buy or rent on digital platforms like Amazon Prime Video, Google Play, Vudu, Microsoft Movies, and <a href="https://go.skimresources.com?id=93051X1547101&xs=1&xcust=dec-CT--&url=https%3A%2F%2Ftv.apple.com%2Fus%2Fmovie%2Fthe-super-mario-bros-movie%2Fumc.cmc.lnitkepcr7q85n755kia38uc" target="_blank" rel="nofollow noreferrer noopener"><a href="https://go.skimresources.com?id=93051X1547101&xs=1&xcust=dec-CT--&url=https%3A%2F%2Ftv.apple.com%2Fus%2Fmovie%2Fthe-super-mario-bros-movie%2Fumc.cmc.lnitkepcr7q85n755kia38uc" target="_blank" rel="nofollow noreferrer noopener"><a href="https://go.skimresources.com?id=93051X1547101&xs=1&xcust=dec-CT--&url=https%3A%2F%2Ftv.apple.com%2Fus%2Fmovie%2Fthe-super-mario-bros-movie%2Fumc.cmc.lnitkepcr7q85n755kia38uc" target="_blank" rel="nofollow noreferrer noopener"><a href="https://go.skimresources.com?id=93051X1547101&xs=1&xcust=dec-CT--&url=https%3A%2F%2Ftv.apple.com%2Fus%2Fmovie%2Fthe-super-mario-bros-movie%2Fumc.cmc.lnitkepcr7q85n755kia38uc" target="_blank" rel="nofollow noreferrer noopener">Apple TV. The price may vary depending on what platform you use to purchase the film, but on Amazon Prime, The Super Mario Bros. Movie costs $29.99 to buy, and $24.99 to rent. If you rent the film, you will have a 48-hour window to watch the movie after you hit “play.”</p>
<h2>When will <em>The Super Mario Bros Movie</em> be streaming on Peacock?</h2>
<p>We don’t yet know. <em>The Super Mario Bros Movie </em>Peacock release date has not yet been announced. That said, we can make an educated guess as to when <em>The Super Mario Bros Movie </em>will stream on Peacock, based on previous Universal releases. <em>Puss in Boots: The Last Wish</em>, another recent Universal kids’ movie, was released on Peacock Premium on March 10, 2023, about two months after it was released on digital on January 6, 2023. If <em>The Super Mario Bros Movie</em> follows a similar release strategy, you might see the <em>Mario</em> movie on Peacock in about two months, around mid-July 2023.</p>
<h2>Is <em>The Super Mario Bros. Movie</em> on Netflix or Disney Plus?</h2>
<p>No, sorry. <em>The Super Mario Bros Movie </em>is not on Netflix or Disney+, and it will likely not be on those platforms anytime soon, given that it has a streaming home at Peacock. For now, the only way to watch <em>The Super Mario Bros Movie</em> at home is to purchase the movie on video-on-demand.</p>
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<br><br>powered by Blogger News Poster<br>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-55711209213492871332023-05-16T18:00:00.002-07:002023-05-17T07:04:43.020-07:00Inter vs Milan: Lautaro Martínez strikes to send Inter Milan to Champions League final | CNN<img src='https://media.cnn.com/api/v1/images/stellar/prod/230516144512-01-champions-league-lautaro-martnez-0516.jpg?c=16x9&q=w_800,c_fill'> <br>
<h1>Inter vs Milan: Lautaro Martínez strikes to send Inter Milan to Champions League final</h1>
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Inter Milan will contest the Champions League final next month after Lautaro Martínez’s second-half goal ended the challenge of fierce city rival AC Milan.
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Inter’s 1-0 victory in Tuesday’s second-leg semifinal at a rocking San Siro stadium secured a 3-0 aggregate win and a place in the final on June 10.
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Simone Inzaghi’s side will now have the chance to become the fourth Inter side to win European soccer’s elite competition and write a new page in the Nerazzurri history books.
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Famed coach Helenio Herrera guided Inter to back-to-back European Cup wins in 1964 and 1965. Inter fans then had to wait 45 years for another European Cup title when José Mourinho’s side stunned the continent in 2010.
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The second leg was much more of a contest than last week’s tie but, with AC Milan desperately chasing goals, Inter captain Martínez stepped up with a 74th-minute strike to decide the second leg.
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The diminutive striker was slipped in by substitute Romelu Lukaku and blasted a driven effort past Mike Maignan at his near post – sending the San Siro into bedlam.
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AC Milan defender Fikayo Tomori claimed there “was a bit of anxiety” among the AC ranks during the first leg but Stefano Pioli’s side came out with nothing to lose this time around.
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Looking to overturn their deficit, and buoyed by Rafael Leão’s return, the Rossoneri came out all guns blazing.
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Brahim Díaz had a glorious opportunity to give his side an early lead but his tame effort was comfortably saved by André Onana.
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Shortly after, Leão drove forward with a brilliant solo run, only to see his effort agonizingly roll past the post.
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With chances being spurned, Maignan kept his team in the semfinal and made a brilliant save to block Edin Džeko’s first-half header.
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Despite their energetic start, AC Milan ran out of gas and Pioli’s side didn’t manage a shot on target following the break and Martínez’s goal ended all hope of a comeback.
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“We did a great job in both matches. The key was the group,” goalscorer Martínez told Sky Italia. “I had a similar experience at the World Cup: if you are united, you get to play these very important matches in the best possible way.”
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Inter Milan can now prepare for the Champions League final in Istanbul on June 10 where they will face the winner of Wednesday’s semifinal between Real Madrid and Manchester City.
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Speaking to Sky Italia, Inter vice-president and former captain, Javier Zanetti said he has a preference for not meeting 14-time European Cup winners, Real.
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“I would like to avoid Real Madrid because the competition seems made for them,” explained Inter’s Champions League winning captain in 2010.
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<br><br>powered by Blogger News Poster<br>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-68438358775253409302023-05-16T18:00:00.001-07:002023-05-17T07:01:45.167-07:00Doc Rivers: Philadelphia 76ers part ways with head coach | CNN<img src='https://media.cnn.com/api/v1/images/stellar/prod/230516130835-doc-rivers-76ers-file-021023.jpg?c=16x9&q=w_800,c_fill'> <br>
<h1>Doc Rivers: Philadelphia 76ers part ways with head coach</h1>
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The Philadelphia 76ers have parted ways with head coach Doc Rivers following the team’s chastening Eastern Conference Semifinals defeat to the Boston Celtics, the team announced on Tuesday.
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“Doc is one of the most successful coaches in NBA history, a future Hall of Famer, and someone I respect immensely,” Daryl Morey, Sixers President of Basketball Operations, said in a statement.
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“We’re grateful for all he did in his three seasons here and thank him for the important impact he made on our franchise.
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“After having the chance to reflect upon our season, we decided that certain changes are necessary to further our goals of competing for a championship.”
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The 76ers were comfortably swept aside by the Celtics in Game 7 on Sunday, losing 112-88 thanks largely to a horror show from star duo Joel Embiid and James Harden.
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While Rivers no doubt deserves his portion of the blame – he now possesses an uninspiring 6-10 record in Game 7s – fans will likely be pointing to the failures of Embiid and Harden as the root cause of their early exit.
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Harden, who has a track record of not performing to the best of his abilities in crunch playoff games, scored just nine points on 3-of-11 shooting to cap off a series in which he also posted 12, 16, 17 and 13 points in games.
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Embiid, meanwhile, scored just 15 points on Sunday – the second time in the series he posted that lowly figure – on 5-of-18 shooting, as his threat was largely nullified by the 36-year-old Al Horford.
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For those NBA or Denver Nuggets fans feeling aggrieved that Embiid was named MVP over Nikola Jokic, it may be some consolation that the Cameroonian had one of the most disappointing postseason performances of any MVP in league history.
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After averaging 33.1 points per game during the regular season, Embiid averaged just 23.7 points per game in the playoffs, the largest drop off in points from any MVP in NBA history, per ESPN, while he also remains the only MVP to have never reached a conference semifinal.
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In his three seasons with the Sixers, Rivers guided the team to a 154-82 regular season record and 20-15 postseason record, losing in the Eastern Conference Semifinals in each season.
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Rivers joins a growing number of head coaches to have been dismissed by NBA teams recently, including Monty Williams, Mike Budenholzer and Nick Nurse.
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<br><br>powered by Blogger News Poster<br>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-82478938682879267292023-05-16T18:00:00.000-07:002023-05-17T06:51:02.978-07:00Lakers' 2nd-half adjustments put scare into Nuggets in G1 loss - ESPN<img src='https://a2.espncdn.com/combiner/i?img=%2Fphoto%2F2023%2F0517%2Fr1174153_1296x729_16%2D9.jpg'> <br>
<h1>Lakers' 2nd-half adjustments put scare into Nuggets in G1 loss</h1>
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<p class="author has-bio">Dave McMenamin, ESPN Staff Writer<span class="timestamp ">May 17, 2023, 02:06 AM ET</span></p>
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<li>Lakers and NBA reporter for ESPN.
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<li>Covered the Lakers and NBA for ESPNLosAngeles.com from 2009-14, the Cavaliers from 2014-18 for ESPN.com and the NBA for NBA.com from 2005-09.</li>
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<p>DENVER -- LeBron James marched off the court after the Lakers' 132-126 Game 1 loss Tuesday to the Denver Nuggets, closed his eyes, craned his head back and let out an, "Oh my god," after Los Angeles nearly stole the Western Conference finals opener.</p>
<p>The Lakers trailed by as many as 21, were outrebounded by 17 and allowed Denver to score 72 points by the break -- the most L.A.'s defense has allowed in any half all postseason -- and yet had a chance to tie the score with a 3-pointer by James from the top of the key that missed with 45.2 seconds remaining in the fourth.</p>
<p>The Nuggets showed they were the West's No. 1 seed for a reason, with two-time MVP Nikola Jokic authoring a brilliant night with 34 points, 21 rebounds, 14 assists and two blocks, and Jamal Murray scoring 31 on an efficient 12-for-20 clip.</p>
<p>But the Lakers also showed how they've been able to outmaneuver the Memphis Grizzlies and Golden State Warriors so far in these playoffs, with several adjustments by coach Darvin Ham paying off in the second half, which, along with a strong effort from Anthony Davis (40 points on 14-of-23 shooting, 10 rebounds, 3 steals, 2 blocks), gave them a real shot.</p>
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<p>Defensively, Rui Hachimura switched onto Jokic, allowing Davis to roam as the back line of defense.</p>
<p>"You have to switch up matchups at times and you have to switch up coverages," Ham said. "Gave us a chance to get back into the game."</p>
<p>On 55 Denver possessions when Davis was the final defender on Jokic, the Nuggets averaged 1.45 points per play and shot 66% from the field, according to research by ESPN Stats & Information. There was a stark difference with Hachimura as the final defender on Jokic: Denver averaged just 0.67 points per play in 15 possessions and shot 20% from the field.</p>
<p>"I think it's going to be big for me this series because they are very big, and we need the size," said Hachimura, who added 17 points on 8-for-11 shooting beyond his defensive impact. "I think it's going to be a good one."</p>
<p>Hachimura said he was prepped by the Lakers' coaching staff to expect the assignment on Jokic at times in the series. He's massive in his own right at 6-foot-8, 230 pounds, but he said in order to gain leverage on the 6-11, 284-pound Jokic, he tried to plant his weight on Jokic's knee to limit the big man's movement.</p>
<p>Offensively, L.A. hunted Murray when James initiated pick-and-rolls, and the 20-year veteran was efficient, scoring 15 of his 26 points and tallying six of his nine assists after the break.</p>
<p>"It has to be a part of it and our plan of attack," Ham said of James controlling the action in the second half. "Murray was in foul trouble, and so he was the obvious target we tried to go at."</p>
<p>With the Lakers trailing in a series for the first time all postseason, several of the team's leaders expressed confidence about where their team is.</p>
<p>"We'll be OK," Ham said. "Trust me."</p>
<p>Added James: "We'll be better. We know we didn't play up to our capabilities in the first half. ... But you know we'll be better in Game 2, that's for sure."</p>
<p>With the Nuggets also starting the 6-10 Michael Porter Jr. and the 6-8 Aaron Gordon alongside Jokic -- not to mention the 6-5 Kentavious Caldwell-Pope and 6-4 Murray in the backcourt -- a starting lineup adjustment for Game 2 to have Hachimura's size on the floor from the opening tip seems like an obvious play for Ham.</p>
<p>What's not so obvious is whom out of L.A.'s starting backcourt from Game 1 -- the 6-1 Dennis Schroder and the 6-4 D'Angelo Russell -- makes more sense to come off the bench.</p>
<p>Russell -- who shot just 4-for-11 and played only nine minutes in the second half after registering a plus-minus of -23 in 17 first-half minutes -- would naturally be under consideration; however, multiple team sources told ESPN that there is concern the team could "lose" the 27-year-old point guard if he views the adjustment as a demotion after starting every other game this postseason. Schroder has already shown he can be comfortable as a substitute, as he didn't start until Game 6 against Golden State. Russell got up extra shots after the game on the court while still in uniform.</p>
<p>For the first time all playoffs, the No. 7-seeded Lakers get to feel like the underdogs, and consider what it will take to even up the series instead of playing with the series lead.</p>
<p>"In the postseason, it doesn't matter if you cut it to one or you're down 20, if you lose, you lose," James said. "They are 1-0, and we have to come back with desperation going into Game 2. We have to play better, we have to rebound better. ... We need to be better in all facets of the game."</p>
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<br><br>powered by Blogger News Poster<br>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-40976748984582799802023-05-11T06:23:00.001-07:002023-05-11T06:23:38.916-07:00How To Build An Ecommerce Marketing Strategy That Converts<img src="https://buzzsumo.com/wp-content/uploads/2018/06/ecommerce-marketing-strategy.jpg" alt="How To Build An Ecommerce Marketing Strategy That Converts" title="How To Build An Ecommerce Marketing Strategy That Converts" style="float:right;" />
<p><span style="font-weight: 400;">Over emphasis on buyers at the bottom of the sales funnel has led marketers to neglect content marketing for ecommerce. They ignore the pool of prospects who are in the research and education phases of the buying process. </span></p>
<p><span style="font-weight: 400;">Ecommerce marketers should learn from the retailers of years gone by: content marketing works. It has been convincing consumers to buy since long before our grandparents were born. </span></p>
<p><img decoding="async" loading="lazy" class="size-full wp-image-10173 aligncenter" src="https://buzzsumo.com/wp-content/uploads/2018/06/giphy-4.gif" alt="ecommerce content marketing" width="480" height="270" /></p>
<p><span style="font-weight: 400;">One of the early pioneers of content marketing was Jell-O, who started running content marketing campaigns (focused around their recipe books) in the early 1900’s.</span></p>
<p><span style="font-weight: 400;">Here’s a list article that Jell-O published in the Ladies’ Home Journal in 1934, with a call to action for a free recipe book:</span></p>
<p><span style="font-weight: 400;"><img decoding="async" loading="lazy" class="wp-image-10178 size-full aligncenter" src="https://buzzsumo.com/wp-content/uploads/2018/06/jello.jpg" alt="Jello ad example of content marketing for ecommerce" width="1245" height="1600" />As the saying goes, there’s nothing new under the sun.</span></p>
<p><span style="font-weight: 400;">We have clickbait, conversion funnels, and lead magnets. But our great-grandmarketers were writing list posts with CTAs for free books a century before it was cool! Their strategy included content marketing for ecommerce success. </span></p>
<p>[clickToTweet tweet=”Content marketing in ecommerce allows us to reach and build relationships with a much larger audience.” quote=”Why is content marketing great for ecommerce? It allows us to reach and build relationships with a much larger audience.”]</p>
<h3>Four things to expect from content marketing for ecommerce:</h3>
<ol>
<li style="font-weight: 400;"><span style="font-weight: 400;">Attracts customers that are earlier in the buying process</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Educates and guides customers towards a buying decision</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Builds a deeper relationship with customers and prospects</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Creates positive brand appeal with target audiences</span></li>
</ol>
<p><span style="font-weight: 400;">Let’s dig into some data to see what types of content marketing work best for ecommerce sites…</span></p>
<p style="text-align: center;"><a class="btn btn-lg btn-success" href="https://app.buzzsumo.com/research/most-shared?num_days=365&result_type=total&general_article&infographic&video&how_to_article&what_post&why_post&list&page=1&q=ebook%20OR%20guide&type=articles&blocked_domains=wordpress.com">See The Most Viral Ebooks and Guides at BuzzSumo</a></p>
<h1>What Makes Content Marketing For Ecommerce Go Viral? Data, Please!</h1>
<p><span style="font-weight: 400;">Over the years, I’ve worked on quite a few content marketing campaigns for ecommerce.</span> <span style="font-weight: 400;">It’s critical for <a href="https://comodosslstore.com/blog/browser-watch-google-chrome-to-label-http-sites-as-not-secure.html">blog posts to be hosted on https sites</a>, as Google’s warning that a site isn’t secure will driver readers away.</span></p>
<p><span style="font-weight: 400;">It’s also important to think about what types of content work best. But for this article, I dug into BuzzSumo’s data to learn which types of content drive the most buzz for ecommerce sites. Here’s what I did:</span></p>
<ol>
<li style="font-weight: 400;"><span style="font-weight: 400;">Identified 12 top ecommerce websites that are actively using content marketing.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Identified the 100 most-shared content pieces across all 12 sites during the past year.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Reviewed each content piece and manually classified it according to several characteristics.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Analyzed the content pieces to identify trends using Excel and PowerBI.</span></li>
</ol>
<p><span style="font-weight: 400;">Here’s what I found!</span></p>
<h3>Don’t expect 50 gazillion shares</h3>
<p><span style="font-weight: 400;">Even though I was analyzing content pieces from big, well-known brands, none of them had massive viral success. This shouldn’t be surprising, as the</span> <a href="https://buzzsumo.com/blog/content-trends-2018/"><span style="font-weight: 400;">BuzzSumo Content Trends 2018 report</span></a> <span style="font-weight: 400;">showed that on average social shares are down by 50%.</span></p>
<p><span style="font-weight: 400;">Here are the social share metrics for the 100 pieces I analyzed:</span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">The average piece had 8,064 shares.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">The highest piece had 72,829 shares.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">The lowest piece had 2,891 shares.</span></li>
</ul>
<h3>Content for ecommerce doesn’t always have to be long</h3>
<p><span style="font-weight: 400;">In some industries (</span><a href="https://buzzsumo.com/blog/10-ways-boost-b2b-content-shares/"><span style="font-weight: 400;">such as B2B</span></a><span style="font-weight: 400;">) super long content (e.g. 2,000+ words) gets the most social shares. That trend may not hold true for ecommerce, though:</span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">The average length of the top 100 content pieces was just 945 words.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Only 12 of the pieces were over 2,000 words long.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Pieces over 1,000 words long had an average of 6,774 social shares.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Pieces under 1,000 words averaged 9,029 social shares.</span></li>
</ul>
<p><span style="font-weight: 400;">Sometimes, shorter content can be better!</span></p>
<p style="text-align: center;"><a class="btn btn-lg btn-success" href="https://app.buzzsumo.com/research/analysis/content-analysis">Enter Your Topic In BuzzSumo To Find The Best Content Length</a></p>
<h3>Multimedia is important</h3>
<p><span style="font-weight: 400;">Nearly all of the top 100 posts included multimedia, and 59% of the pieces were multimedia-driven (meaning that photos, video, or graphics were at the core of what the piece was).</span></p>
<h3>Use your ecommerce content marketing to connect with a cause</h3>
<p><span style="font-weight: 400;">While analyzing the pieces, I noticed that 43% of the content pieces were related to a cause that readers might feel a close connection to, passion for, or identify with. For example:</span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Content ranking the best cities/states for X (people love to brag about where they’re from).</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Posts covering topics around social issues such as inclusivity, education, child welfare, etc.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Content that’s directly connected to specific interest-based communities (runners, star wars fans, etc.).</span></li>
</ul>
<p><span style="font-weight: 400;">This shouldn’t be surprising: readers often share pieces they have an emotional reaction to.</span></p>
<h3>What 88% of the content marketing for ecommerce pieces had</h3>
<p><span style="font-weight: 400;">Nearly 90 of the of the 100 content pieces had at least one of these three characteristics:</span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Multimedia driven</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Connected to a cause</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Timely (connected to a current news story, holiday, or event)</span></li>
</ul>
<p> </p>
<h1>10 Examples Of Great Content Marketing For Ecommerce Stores</h1>
<p><span style="font-weight: 400;">How can ecommerce stores use these ideas to create successful content? Here are 10 of the best content pieces from the 100 I analyzed – hopefully, some of these will trigger ideas that you can use in your own marketing campaigns!</span></p>
<p> </p>
<h3>List articles</h3>
<p><span style="font-weight: 400;">Love them or hate them, listicles still work! Thirty \of the top 100 ecommerce content pieces were lists, making them the most common content type we found.</span></p>
<p><span style="font-weight: 400;">Don’t build a run-of-the mill list article. The internet doesn’t need more of those. Create a list article that connects with a cause or event your audience cares about and skillfully uses on multimedia. Here’s a great example from Expedia:</span></p>
<p><a href="https://viewfinder.expedia.com/features/29-epic-places-witness-2017-solar-eclipse/"><span style="font-weight: 400;">29 epic places to witness the 2017 solar eclipse</span></a></p>
<p><b><img decoding="async" loading="lazy" class="size-full wp-image-10180 aligncenter" src="https://buzzsumo.com/wp-content/uploads/2018/06/Eclipse-Map.jpg" alt="Eclipse-Map example of content marketing for ecommerce" width="1600" height="1150" /></b></p>
<h3>Cause-based content</h3>
<p><span style="font-weight: 400;">One of</span> <a href="http://journals.ama.org/doi/abs/10.1509/jmr.10.0353?code=amma-site)"><span style="font-weight: 400;">the original research studies on content and social media sharing</span></a> <span style="font-weight: 400;">showed that certain emotions (awe, anger, etc.) trigger social sharing. That’s still true today, and connecting with a cause the reader is passionate about is a proven way to encourage social sharing. Here’s a</span> <a href="https://www.rei.com/blog/news/submit-your-comments-proposed-national-park-fee-increase"><span style="font-weight: 400;">great example from REI</span></a><span style="font-weight: 400;">, where they connected with a cause their readers are very passionate about – cost and access to National Parks:</span></p>
<p><img decoding="async" loading="lazy" class="size-full wp-image-10182 aligncenter" src="https://buzzsumo.com/wp-content/uploads/2018/06/Submit-Your-Comments_-Proposed-National-Park-Fee-Increase-REI-Co-op-Journal.jpg" alt="REI example of content marketing for ecommerce" width="828" height="405" /></p>
<p><span style="font-weight: 400;">This piece triggered social shares and passionate endorsements across social media:</span></p>
<p><iframe loading="lazy" style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fandrew.l.white.5%2Fposts%2F10154906293970825&width=500" width="500" height="500" frameborder="0" scrolling="no"></iframe></p>
<h3>Photography-driven content</h3>
<p><span style="font-weight: 400;">They say a picture is worth a thousand words. When it comes to social sharing, that’s certainly true! And you don’t have to be selling Hawaiian vacation packages to create great content with your photographs. Home Depot publishes some great photography-based how to content. The photos not only make the content piece visually attractive and highly professional, they make the directions a lot easier to follow. Here’s one they published on “</span><a href="http://blog.homedepot.com/easy-way-to-paint-a-house/"><span style="font-weight: 400;">The Easy Way To Paint A House</span></a><span style="font-weight: 400;">”:</span></p>
<p><img decoding="async" loading="lazy" class="size-full wp-image-10181 aligncenter" src="https://buzzsumo.com/wp-content/uploads/2018/06/The-Easy-Way-to-Paint-a-House-The-Home-Depot.jpg" alt="House painting example of content marketing for ecommerce" width="1215" height="823" /></p>
<p><span style="font-weight: 400;">Realtors, DIYers, and other readers shared the post over 3,200 times.</span></p>
<h3>Interactive content</h3>
<p><span style="font-weight: 400;">People love apps. People love content that “does” something. Making your content truly interactive can increase your “cool factor” and increases the perceived value your content provides. In other words, it encourages readers to share your content. Several interactive pieces showed up on our top 100 list –</span> <a href="https://www.rei.com/h/all-out-blue-ridge"><span style="font-weight: 400;">REI’s All Out Blue Ridge</span></a> <span style="font-weight: 400;">was the one that caught my eye. It included multiple interactive tools such as this mountain bike trail finder:</span></p>
<p><img decoding="async" loading="lazy" class="size-full wp-image-10183 aligncenter" src="https://buzzsumo.com/wp-content/uploads/2018/06/MTB-Project-_-Mountain-Bike-Trail-Maps.jpg" alt="Trail map example of content marketing for ecommerce" width="1280" height="533" /></p>
<p><span style="font-weight: 400;">Individuals and organizations passionate about the outdoors shared this resource far and wide:</span></p>
<p><iframe loading="lazy" style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fabout.comWashingtonDC%2Fposts%2F1802453116438290&width=500" width="500" height="520" frameborder="0" scrolling="no"></iframe></p>
<h3>Quizzes</h3>
<p><span style="font-weight: 400;">A few years ago, quizzes became the dandelions of the internet, popping up everywhere. They still work, especially if they are well done. Here’s a successful example from StitchFix, the</span> <a href="https://blog.stitchfix.com/fashion-tips/how-to-find-your-personal-style/"><span style="font-weight: 400;">personal style finder</span></a><span style="font-weight: 400;">:</span></p>
<p><b><img decoding="async" loading="lazy" class="size-full wp-image-10184 aligncenter" src="https://buzzsumo.com/wp-content/uploads/2018/06/Pop-Quiz_-What_s-Your-Style_-_-Stitch-Fix-Style.jpg" alt="Stitch fix example of content marketing for ecommerce" width="715" height="620" /></b></p>
<h3>Giveaways & Contests</h3>
<p><span style="font-weight: 400;">People love free stuff. Always have, and probably always will. Giving away free stuff (especially when the contest rules reward social sharing) is a great way for marketers to create buzz. A great example of this tactic was the Fly Me Home giveaway from Orbitz:</span></p>
<p><img decoding="async" loading="lazy" class="size-full wp-image-10185 aligncenter" src="https://buzzsumo.com/wp-content/uploads/2018/06/Fly-Me-Home-Sweeps.jpg" alt="Orbitz example of content marketing for ecommerce" width="817" height="335" /></p>
<h3>How-To</h3>
<p><span style="font-weight: 400;">Teaching your readers how to do something with your products can be a great way to guide them toward a purchase without explicitly selling. The key is to build a super-valuable guide that walks the reader through each step of the process (use photos!). Here’s a fun example from Home Depot,</span> <a href="http://blog.homedepot.com/halloween-dinner-party-spider-temple/"><span style="font-weight: 400;">Hosting a Spooky Halloween Dinner Party at Spider Temple</span></a><span style="font-weight: 400;">. This piece includes 40+ photos showing in detail how to do each step of the process.</span></p>
<p><b><img decoding="async" loading="lazy" class="size-full wp-image-10186 aligncenter" src="https://buzzsumo.com/wp-content/uploads/2018/06/Hosting-a-Spooky-Halloween-Dinner-Party-at-Spider-Temple.jpg" alt="halloween example of content marketing for ecommerce" width="1195" height="787" /></b></p>
<h3>Product Deep Dives</h3>
<p><span style="font-weight: 400;">Especially in technical areas (such as computers or photography) your audience may really appreciate product unveils and technical details from a subject matter expert. While this type of content marketing for ecommerce may sound boring, if done correctly it can drive a lot of social shares and traffic. Here’s an example from B&H Photo – an</span> <a href="https://www.bhphotovideo.com/explora/new-nikon-d850"><span style="font-weight: 400;">expert panel discussion on the new Nikon D850</span></a><span style="font-weight: 400;">:</span></p>
<p><img decoding="async" loading="lazy" class="size-full wp-image-10187 aligncenter" src="https://buzzsumo.com/wp-content/uploads/2018/06/Nikon-D850-Live-Event.jpg" alt="Nikon example of ecommerce content marketing" width="1394" height="913" /></p>
<p><span style="font-weight: 400;">Photogs around the world shared the event in anticipation:</span></p>
<p><iframe loading="lazy" style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fgr8pape%2Fposts%2F10211980406158498&width=500" width="500" height="174" frameborder="0" scrolling="no"></iframe></p>
<h3>Stories; Interviews</h3>
<p><span style="font-weight: 400;">One the oldest forms of communication, storytelling connects with readers and elicits social shares, links, traffic, and publicity. This is one of the most personal and human content types on the list. Based on what we know about the connection between emotional responses and social sharing, it shouldn’t come as a surprise that personal stories can drive a lot of social shares. Here’s a great example from REI:</span></p>
<p><a href="https://www.rei.com/blog/run/the-guardian-of-hope-pass"><span style="font-weight: 400;">The Guardian of Hope Pass</span></a><span style="font-weight: 400;">: “For 30 years, Vicky Foster and her llamas have hauled beer, ramen and medical supplies to the highest aid station of the Leadville 100 ultramarathon. This year marks their final race.”</span></p>
<p><img decoding="async" loading="lazy" class="size-full wp-image-10188 aligncenter" src="https://buzzsumo.com/wp-content/uploads/2018/06/The-Guardian-of-Hope-Pass-REI-Co-op-Journal.jpg" alt="ultramarathon example of content marketing for ecommerce" width="1008" height="591" /></p>
<h3>Shareable Products</h3>
<p><span style="font-weight: 400;">Sometimes the best content marketing for ecommerce is the product itself. Some online stores (*cough* ThinkGeek *cough*) have an unfair advantage in this arena, but nearly any ecommerce site can add unique products that fans will share. Even the most boring products can be customized to create a unique, shareable product. One of the top 100 pieces we analyzed was from Home Depot. Lumber, pipes and drills, all pretty boring stuff, right? Home Depot is selling a few cool products among the boring, though – including a set of</span> <a href="https://www.homedepot.com/b/Featured-Products-Appliances-Samsung-Floorcare/N-5yc1vZcj8z"><span style="font-weight: 400;">Star Wars Stormtrooper Robotic Vacuum Cleaners</span></a><span style="font-weight: 400;">. The category page for these products has been shared thousands of times on social media.</span></p>
<p><b><img decoding="async" loading="lazy" class="size-full wp-image-10190 aligncenter" src="https://buzzsumo.com/wp-content/uploads/2018/06/whites-samsung-robotic-vacuums-vr1am7010u5-64_1000.jpg" alt="Star wars robot content marketing for ecommerce" width="1000" height="1000" srcset="https://buzzsumo.com/wp-content/uploads/2018/06/whites-samsung-robotic-vacuums-vr1am7010u5-64_1000.jpg 1000w, https://buzzsumo.com/wp-content/uploads/2018/06/../../../themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2018/06/whites-samsung-robotic-vacuums-vr1am7010u5-64_1000.jpg&width=150 150w" sizes="(max-width: 1000px) 100vw, 1000px" /></b></p>
<h3>Promotion</h3>
<p><span style="font-weight: 400;">Many conversations about top content pieces leave out one critical detail for success – promotion (a.k.a. amplification). Large brands like the ones we analyzed have an unfair advantage – they’ve already got a large audience that can share the piece and start the viral growth. If you’re doing content marketing for a smaller company, you may need to work harder to get the ball rolling. Here are a few ideas to get your content in front of more people:</span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Send to your email list</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Post to social media profiles</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Post on Reddit (be careful, don’t get banned!)</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Boost your Facebook posts</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Run Facebook ads</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Amplify using Outbrain or other native ad networks</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Write guest blog posts</span></li>
<li>Work with an influencer or other partner. More authors = more shares.</li>
</ul>
<p> </p>
<h1>Conclusion</h1>
<p><span style="font-weight: 400;">Content marketing can be a powerful tactic for ecommerce stores – it’s been a proven retail marketing strategy for over a century. What content marketing tactics have you found successful?</span></p>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2189279142771609179.post-64642169494418532522023-04-25T08:23:00.001-07:002023-04-25T08:23:43.571-07:00How To Measure PR: The Definitive Guide<img src="https://buzzsumo.com/wp-content/uploads/2020/11/crisis-management-blog-header-2.jpg" alt="How To Measure PR: The Definitive Guide" title="How To Measure PR: The Definitive Guide" style="float:right;" /><br />
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